SEO improves website ranking
SEO (Search Engine Optimization) is a work used to improve the natural ranking of a website (no payment). , resulting in revenue.
The most important thing for successful SEO is to allow users to obtain valuable information on the website through search engines, so the website can optimize the design of the basic elements of the website such as website structure, content, functions and services with users as the core, so as to improve website access. volume, product promotion, and the effect of acquiring potential users.
Why do you need SEO?
The main source of web traffic comes from search engines, including Google, Bing, Yahoo! The primary way most web users search and browse, with a total of 297 million visits to Google in Hong Kong.
The advantage of SEO is that unlike SEM, which charges by the number of clicks, the web page is not displayed in the form of advertisements. Clicking on the link can directly open the official website. After the ranking goes up, it is relatively stable. With the extension of the optimization time, it is not only ranked in Google but also in other search engines will be ranked. SEO is a marketing method, the purpose is to let us get more attention and better exposure opportunities.
Technical SEO & Content SEO
In addition to understanding search engines on the left, SEO is mainly divided into two levels: technology and content. In technical SEO, the main purpose is to allow Google to understand your website. Pages need to be crawled and indexed in order to have a chance to rank. . Since Google may not be able to understand all the content of the website, some techniques are needed to make the website understandable, such as: URL structure, Sitrmap, SSL certificate, etc. These all need to be solved by engineers, modifying the code of the website or the website structure.
In the content section, keyword research must be an indispensable factor, first understand the audience preferences of your website, and after understanding them, you can write content marketing articles that attract them to read. Once you know your audience’s preferences, use this topic to search for all relevant keywords they might search for, including what information does your audience want to see? Which keywords is this information relevant to? When writing articles on web pages, the information of the articles is very important for users, and it is necessary to meet the expectations of users when searching for this keyword.
- How does SEO work?
Search engines want to provide the best service for their users. In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. By creating an SEO-focused website, you can increase your chances of bringing in more targeted organic traffic.
- Is SEO a good marketing channel?
SEO is an important marketing channel because it brings potential customers to your website who want what you offer but don’t know how to find you.
- Is SEO really necessary?
SEO is made up of multiple elements, and understanding what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, which means more traffic and more opportunities to convert leads into customers.
- Is SEO the same as content?
No. The difference between SEO and content marketing is that SEO is the process of optimizing your web pages to rank higher in search engines whereas content marketing is used to gain more exposure for your business through the use of content.
- What does an SEO company do?
SEO companies aim to increase your visibility in search results so your business can get more traffic from organic search. Increasing search visibility involves multiple tasks for an SEO company, including keyword research, meta content, content creation, and more.